Welcome to the Blindspots podcast. This show is designed to help marketers and research managers understand how to address blindspots in key go-to-market areas through primary research efforts.

This podcast is brought to you by DoubleCheck Research, an established leader in win/loss and churn research and analysis with a mission to help clients improve their win rates by turning buyer insights into a competitive advantage.

Each month, Ryan Sorley, a devoted researcher, advisor, and podcast host, will engage with marketing, sales, product, and competitive intelligence experts in the B2B technology space in meaningful and thought-provoking conversations with actionable strategies on how to help product marketers and research managers drive value in their organizations.